Big Ideas, Real Impact.

@JAM (アットジャム), adapted slightly for natural flow while staying faithful to the original content and structure. I've incorporated the most up-to-date context (as of early 2026, with @JAM EXPO 2026 already announced for August 29–30 at Yokohama Arena, following the 2025 edition supported by UP-T held in August 2025).

Comprehensive Introduction to @JAM (アットジャム) — Japan's Leading Pop Culture Event Brand for Idols and Anime Music

Tokyo, February 2026 — In Japan's thriving idol culture and anime song (anisong) live scene, the event brand @JAM (アットジャム) has established itself as one of the most iconic music production and live performance platforms. Since its first event in 2010, @JAM has successfully blended idol culture, anime culture, and fan interaction through diverse lineups and cross-genre collaborations, becoming an indispensable force in Japan's entertainment industry.